The Age of Unwanted Recording

The cameras never stop. Not the ones bolted to buildings or hidden in shop ceilings, but the ones in everyone’s pockets. A thousand lenses pointed at you every time you step outside.

At gigs, clubs, on the street. You’re a moment away from being turned into someone else’s content. No permission. No context. No choice.

This is the new paparazzi culture. Not a few photographers chasing celebrities, but millions of strangers recording friends, crowds, strangers in the background. The line between public and private life has collapsed into the glowing rectangle of someone else’s feed.

Consent has disappeared

What used to be rare has become normal. Pull out a phone, film, upload. The subject of the recording rarely knows it happened until it is already online. You didn’t agree to perform. You didn’t agree to be captured. But you became content anyway.

Anti recording clothing as resistance

Fashion has always been a protest. Punk spikes, rave fluoro, goth velvet. Every movement wore its refusal on its skin. DRM follows in that tradition. The DON’T RECORD ME hoodie is not a costume. It is a signal.

This hoodie is protestwear for the everyday — built as cyberpunk streetwear with a hidden QR code that flips the script. Instead of you becoming content, the scanner gets pulled into a glitch screen. It interrupts the act of recording. It breaks the assumption that your image is theirs to take.

Everyday boundaries

This is not about governments or satellites or CCTV. It is about the people around you. The friends who think tagging you without asking is harmless. The stranger who pulls out a phone at a gig and points it your way. The group of tourists who see you as background scenery.

You are not background. You are not content. You are not theirs.

Join the movement

The DON’T RECORD ME hoodie is the first drop from DRM. It is anti recording streetwear for the age of unwanted filming. It is a way to reclaim a small boundary in a world that refuses to see them.

Every scan is a disruption. Every piece makes a statement.

Shop the DON’T RECORD ME hoodie here →]